Greystripe, which distributes ad-supported mobile games and applications, has announced early results from its partnership with Opera,
the mobile web browsing software company, to bring free mobile content
faster and easier to consumers browsing on their mobile phones. Opera
is the latest of 20 distribution partners to use Greystripes AdWRAP
Catalog Platform, bringing ad-supported award-winning mobile games to
users of its Opera Mini browser.In the first month since the
partnership launched, Opera users have downloaded over 1.6 million
games and applications. The Opera Mini homepage now includes a GameJump
bookmark, allowing users to access Greystripes free mobile game portal
with one easy click. The GameJump bookmark joins other consumer brands
such as Myspace, the New York Times, BBC and Yahoo! on the browsers
worldwide-accessible homepage. Were excited to partner with
Greystripe because they share our common belief in giving high-quality,
engaging mobile experiences to consumers, says Tatsuki Tomita, SVP
consumer products at Opera. Both Opera and Greystripe are well
positioned to take advantage of the mobile webs explosive growth. By
partnering now, we can offer more options to users today, and even more
as we expand and develop our offerings.Greystripes AdWRAP Catalog
Platform enables mobile websites, Internet portals, social communities
and mobile applications, like Opera Mini, to distribute Greystripes
catalogue of over 900 mobile games to their users. The AdWRAP Catalog
Platform is a hosted and customizable combination of mobile web and
Internet technologies that can be tailored to the look and feel of any
site, much like the added GameJump bookmark on Opera Minis customized
browser homepage.We are always looking for creative and effective
ways to get great content to people, says Greystripe CEO, Michael
Chang. This in-browser deal has been a coup for us and the early
results have already deemed the deal a win-win-win for Greystripe,
Opera, and most importantly, our consumers.