Fox Soccer Channel and 2ergo Americas have unveiled Fox Soccer Channel’s Ticket to South Africa  iPhone app, featuring coverage of the FIFA World Cup. The app, sponsored by Audi, is available as a free download from Apple’s App Store. Soccer fans will be able to use the application for personalized coverage of the World Cup, which takes place in S. Africa starting on 11 June.

The app includes latest news, standings, fixtures, photos galleries, venue information, and a history of the World Cup history. Once the games begin, a scrolling ticker with live scores will appear, offering one-click access to in-game match stats, play-by-play information, and video clips. Users can follow all 32 teams and create a ‘My Teams’ list for quick access to their favourite team’s headlines and information. Users can also share World Cup headlines with their friends by posting updates and content to their Facebook pages.

“The growing popularity of smartphones and applications opens up a completely new brand-building channel for media and entertainment companies looking to interact with consumers,” says Michael Scully, vice president of marketing for 2ergo Americas. “Fox Soccer Channel has created a valuable opportunity to reach new viewers, as well as build a stronger relationship with existing ones.”