How REPLUG Drove 87% Growth in Android Revenue for redBit Games
- Thursday, October 31st, 2024
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In mid-2023, redBit Games, a prominent Italian game developer, sought a solution to scale their user acquisition (UA) strategy and elevate their return on ad spend (ROAS) for Jelly Juice, a top-tier match-3 mobile game.
Faced with a ceiling with its current acquisition efforts and limited by its heavy reliance on Meta as its main channel, redBit needed a partner to unlock growth opportunities beyond its established playbook. That’s where REPLUG stepped in, bringing a comprehensive approach to elevating redBit’s acquisition strategy and driving measurable revenue growth.
Challenge: Scaling Acquisition and Diversifying Channels
redBit Games had previously achieved a notable level of acquisition success. However, further scaling without impacting ROAS proved challenging, and their dependence on Meta created growth limitations. They sought to:
- Increase the acquisition budget while improving ROAS.
- Expand their audience reach globally while maintaining positive returns.
- Diversify acquisition channels to reduce reliance on Meta.
With these objectives in mind, REPLUG’s performance marketing team developed a strategy to enhance Jelly Juice’s UA efforts across iOS and Android.
REPLUG’s Solution: Precision and Innovation at Every Step
REPLUG’s approach began with an in-depth analysis of redBit’s historical performance and technical setup, forming a refined and expanded acquisition strategy.
- Tracking & Attribution Setup for Transparency and Precision
REPLUG first addressed tracking and attribution by closely reviewing redBit’s existing MMP (Mobile Measurement Partner), AppsFlyer, ensuring a robust setup—especially for SKAN on iOS. This attention to detail maximized data transparency and enabled precise attribution for both iOS and Android. By optimizing tracking, REPLUG could clearly assess channel performance, creating a reliable foundation for scaling campaigns. - Test, Iterate, and Scale with Strategic Channel Expansion
Through extensive creative testing and targeting refinement, REPLUG identified new ways to reach potential users, exploring a variety of acquisition channels. This iterative approach allowed the team to uncover insights that informed smarter scaling. Each month, REPLUG fine-tuned its tactics, optimizing spend to boost ROAS across various platforms while driving month-over-month growth. - AI-Driven Creatives and UGC for Global Appeal
To effectively capture global audiences, REPLUG’s team incorporated AI-driven tools for voiceovers and multiple video variations across languages, paired with user-generated content (UGC) to build direct connections with users in regions from the U.S. to Japan. This approach enhanced the impact of the creatives, improving cost per acquisition (CPA) and enabling faster scaling.
Looking for ways to scale your acquisition activities? Reach out to REPLUG today.
Results: Transformational Revenue Growth and Increased Engagement
REPLUG’s strategic approach resulted in substantial success for Jelly Juice, driving revenue and user engagement to new heights:
- +87% Increase in Android Revenue
- +40% Increase in iOS Revenue
- +18.3% Growth in Paying Users
Through transparent tracking, diversified acquisition channels, and creative optimizations, REPLUG enabled redBit to overcome previous limitations, enhancing revenue across iOS and Android while maintaining their desired ROAS.
As noted by Walter Proietti Spila, Head of Monetization at redBit Games:
“Thanks to REPLUG, the client has achieved considerable economic results, maintaining the desired ROAS levels and increasing the average spending of players. REPLUG is timely and determined, offers practical solutions for issues, and keeps the client in the loop throughout the engagement. They are very courageous and determined to change strategies.”
Conclusion: Unlocking Growth Through Strategic UA Innovation
REPLUG’s partnership with redBit Games demonstrates the impact of a tailored approach to performance marketing. By prioritizing tracking precision, diversifying channels, and leveraging AI-driven creatives, REPLUG effectively scaled Jelly Juice’s user acquisition efforts, significantly boosting revenue and user engagement.
For brands looking to expand acquisition reach and revenue without compromising on returns, REPLUG’s expertise offers a proven pathway to growth.
Contact REPLUG today to learn how our tailored UA strategies can transform your acquisition results.