Jentro and Carphone Team Up for Mobile Satnav

Jentro Technologies and Carphone Warehouse have announced the launch of MyMobile Satnav, an easy-to-use satellite navigation system that is compatible with a wide range of mobile phones already available and in use in the UK.
The companies say that MyMobile Satnav will be the UKs most aggressively priced GPS satellite navigation system to date. It consists of a small GPS receiver unit and mobile software application from Jentro which can be bought through Carphone Warehouses retail outlets and website, and installed on any compatible mobile phone, on any network.
The package will retail at 39.99 and will include 31 days free unlimited UK usage for the consumer. Consumers can then pay a usage subscription charge, available in several packages to suit individual user needs. Prices average 4.99 per month for unlimited use, with a 12-month unlimited use subscription available for 49.99. Carphone Warehouse also plans to introduce a flexible, 79p per route option later in the year.
Powered by Jentros LBS (Location-based Services) software, MyMobile Satnav enables users to quickly and easily navigate routes around the UK and receive alerts on road and traffic conditions and road safety cameras. The portable, ultra thin GPS unit, which measures 90 x 42 x 12mm and weighs just 65g, connects to a Mobile Phone handset via Bluetooth to transfer the navigational data, providing full journey and support details within a given route.
Satellite navigation is the new must-have product now that most people have music players and cameras on their mobile phones says Carphone Warehouse Head of In Car Solutions, Duncan Pickering. Carphone Warehouse chose Jentro to provide a satellite navigation package because of their strong vision to create location based experiences for everyone to enjoy, as well as their technology excellence and market leadership in Europe. Jentro will help us add significant value for our customers by providing them with an easy-to-use GPS solution that is extremely competitively priced in the UK.”