A mobile ad network for brands looking to target British children aged six to 16 has launched in the UK.
The Kids Mobile Network from SuperAwesome, which runs a similar online proposition, as well as a content discovery platform that reaches 8m young people, offers ad placements on premium app and mobile web content.
The Kids Mobile Network has 20 participating companies, which have all been approved by the company’s panel of parents, a process created to ensure advertising standards are met. 
The startup also uses its networks to perform research into the buying habits of the youth market.
