Theres still just about time to register for AIMEs seminar: Mobile Internet: Its more than just WAP and the iPhone. The event takes place tomorrow, 16 July at the Grange Fitzrovia Hotel, London, and features speakers from Al Jazeera Network, Wapple, the Interactive Advertising Bureau (IAB) and Net Mobile (formerly Minick UK).
Safdar Mustafa, Head of Mobile at Al Jazeera, will explain why mobile is integral to Al Jazeeras overall web strategy, and how a multimedia organisation uses mobile at the heart of its digital operations both for news gathering, and to encourage viewers to interact with programmes.
Rich Holdsworth, CTO at Wapple, will discuss how platform developers like Wapple are meeting the demands of publishers and other companies who require a mobile web presence, while Jon Mew, Head of Mobile at the IAB, will present an overview of the size of the mobile ad market, and look at the effectiveness of mobile advertising. This will include IABs two recent research projects on ad spend and mobile effectiveness.
Lourens de Beer, Managing Director or event sponsor Net Mobile UK, will wrap things up with a presentation on new developing trends in managing mobile Internet services for mobile network operators, and explain how his company is enabling key value-added mobile Internet services for a range of companies interested in leveraging their web presence to the mobile Internet.
Following the presentations, there will be a panel-audience debate, led by AIME Director of Communications, Andrew Darling. Topics for discussion include:
- What makes mobile different from the fixed line Internet experience?
- What more is there to the Mobile Internet than just the iPhone?
- Best practice/development and design issues, including interface and usability affecting your strategy
- Optimization for multi OS world and content adaptation
- Maximising the strength of the mobile device
- Challenges, such as data costs and network speeds, interoperability, consumer education, a lack of standards and the premium rate Legacy
- Where will mobile be in 2-3 years time?
The seminar starts at 6.30pm, with registration open from 6pm, followed by networking in the bar from 8pm. The cost is 50 for AIME members, 80 for non-members, or 90 on the door. You can register here. 
