LoopMe Medias Ad Inbox’ Promises an End to Intrusive Mobile Ads

LoopMe Media has launched a new mobile ad format that uses social preference targeting to give consumers a range of relevant offers, apps, promotions and branded experiences in one place.

The LoopMe button can be added to apps for users to access and browse a range of ads in the inbox without leaving the platform. It is hoped this will reduce click fraud, accidental clicks and improve customer experience.

Viewers can ‘like’ and share ads and offers, as well as seeing how many times other users have interacted with adverts so they can find the most trusted advertisers. Using existing mobile ad units, advertisers can reach consumers that are engaged and confident to interact and purchase.

LoopMe was founded by mobile industry veterans Stephen Upstone, CEO, and Marco Van De Bergh, CTO. They previously worked together at Ad Infuse and Velti. Russell Buckley, who was the first employee and MD at Admob EMEA and former CEO of AOL Europe, Kate Burns, have joined as board advisors,

“Mobile is set for exponential growth, but many current mobile advertising formats irritate consumers, who then become desensitised to ad messages. This is bad for consumers and its not great for developers either,” said Upstone.

“Our new ‘ad inbox’ is unintrusive and actually gives choice and power back to the user. Its the first ad format to capitalise on the influence that peers and social networks have on purchasing decisions and uses social advocacy to create more compelling customer experiences.”