madvertise has launched madPlus, its mobile advertising tool.
madPlus brings together RTB (Real Time Bidding), audience targeting and media planning components. The planning component comes courtesy of the madPlus Trading tool, which provides media agencies with direct access to the madPlus technology, to enable them to independently plan their campaigns, reach and budget. 
Vincent Pelillo, madvertise head of global partnerships and SVP international said: “With madPlus, we are launching a technology platform that puts us in the position to further optimise the performance and ROI of mobile campaigns for our media agencies and advertising clients.”
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