The Mobile Entertainment Forum (MEF) has announced that the 7th Mobile Entertainment Awards programme, known as the Meffys, is now open for entries. The Meffys span the entire mobile entertainment and media industry, from apps to social media. The winners will be announced at a Gala dinner on the evening before the MEFs Mobile Entertainment Market event on 21 June in London.
There are 18 categories, with new categories covering Content Discovery & Personalisation; Cross-Platform; M-Commerce;Mobile Connected Device; and App Store Blockbuster, which recognises the best app on an individual app store.
The full category list is as follows:
- Games Award
- Music Service Award
- TV & Video Service Award
- Video Content AwardContent Discovery & Personalization Award
- Cross-Platform Award
- Social Media Award
- Ad Campaign Award
- App Store Blockbuster Award
- Innovative App Award
- Consumer Experience Award
- Technology Innovation Award
- Innovative Business Model Award
- Mobile First Innovation Award
- M-Commerce Award
- Business Intelligence Award
- Mobile Connected Device Award
- Outstanding Contribution Award
The MEF is accepting entries for the 2010 Meffys awards now. Companies interested in entering the awards or nominating a candidate for the Outstanding Contribution Award should go to the Meffys website for full details. Entry costs have been frozen from last year at 100 per entry for MEF members and 300 per entry for non-members. The deadline for entries is 16 April 2010. 
