MEF, the global community for mobile content and commerce – the organisation has repositioned itself and is no calling itself the Mobile Entertainment Forum – last night unveiled the winners of the eighth Meffys awards at a gala dinner hosted by comedienne Ruby Wax in London.

The winners were: 
Best Ad Campaign – The Coca Cola Company for Sprite Slam Dunk 2011

Best Blockbuster App – Research In Motion for BlackBerry Travel

Best Brand on Mobile – Velti and Ericsson IPX for A&N Mobile CRM

Best Content – AKQA for Nigella Quick Collection

Best Content Discovery & Personalisation – Shazam for Shazam for TV

Best Game – Electronic Arts for Dead Space on iPad, iPhone and iPod touch

Best Innovation in a Mobile First Market – ForgetMeNot Africa for its Message Optimiser

Best Innovative App – Onavo for Onava Data-shrinking app for iPhone and iPad

Best Innovative Business Model – Hungama Mobile for Vishal & Shekhar Mobile Music Concert

Best M-Commerce Service – Eagle Eye Solutions for Karen Millen Mobile Gift Vouchers

Best Mobile Connected Device – Apple for iPad2

Best Mobile Website – CBS Interactive for CBS.com

Best Music Service – Aspiro Music for WiMP

Best Social Media Service – Movellas for Movellas

Best Technology Innovation – OnStar for Onstar Mobile App

Best TV & Video Service – Saffron Digital for Media Hub