Microsoft has announced the appointment of Todd Peters as Corporate Vice President of Marketing for its Mobile Communications Business. In his new post, Peters will be responsible for driving marketing efforts for Windows Mobile, one of the fastest-growing businesses at Microsoft; Windows Live for mobile; and other mobility brand offerings related to product planning, product management and campaigns, and marketing communications.
Peters joins Microsoft from office supply company Staples, where he was Vice President  responsible for brand management and all US retail technology marketing. He was behind the development of the Staples Easy brand concept that was instrumental in driving sales. It was also Peters idea to sell the Easy Button through retail outlets to raise money for charities such as Boys & Girls Clubs of America. 
Before joining Staples, Peters spent six years at Intel Corporation, where he was responsible for setting global brand strategy. He developed the brand architecture for the Intel family of processors that helped upgrade the chip manufacturing companys market image. Before that, he spent 11 years with Hal Riney & Partners advertising in San Francisco, where he led the launch of the nations first true PCS offering for Sprint.
Peters will report to Pieter Knook, Senior Vice President of the Mobile Communications Business at Microsoft, who says:
This is an exciting journey for Microsofts mobile business. With Todds winning combination of technology and consumer experience, hes absolutely the right person at the right time as we expand in appeal to a broader audience.