Mobile Interactive Group (MIG) has released the results of a survey examining the trends which will help form the mobile industry in 2012. 25 per cent of the 500 customers MIG asked named mobile payments as something which will really take off over the next year, citing NFC and mobile wallets as the driver of this area of industry.

23 per cent, meanwhile, predict mCommerce will be 2012s biggest mobile trend – and 62 per cent of these see it as a strategic priority for their business over the next 12 months. Coming in third place was mobile social media and related content, at 11 per cent of respondents.

“Were not surprised to see mCommerce and payments, mobile marketing and mobile social media top of the agenda for 2012,” says Barry Houlihan, MIG general manager. “Were in the process of analysing some in-depth brand and consumer research which covers multiple sectors including retail, finance, FMCG, MNOs, gaming, automative, travel and sports and leisure; plus multiple territories. Well share the resulting white papers and key findings with the industry later this spring.”