Millennial Media has added mobile web support to its suite of web-based tools and resources for developers on its mmDev self-serve web portal. Previously, developers could only manage their apps on the portal.
The move enables Millennial’s partners to manage both their in-app and mobile web monetization efforts in one place, making it easier for them to grow their business through advertising. They can also easily incorporate mobile display ads within their site content; manage ad placements for each site; and view reporting and inventory performance.
Developers can learn more and find out how to start monetizing their applications and mobile sites here.