MMA Event Moves to Bigger Venue

We reported yesterday that the Mobile Marketing Association’s (MMA) UK Council Consumer Insight Briefing event, taking place in London on Tuesday, 5 April, had sold out. Today, the MMA has announced a change of venue for the event, in order to accommodate the almost 200 people registered to attend. It will now take place at the Royal Institute of British Architects in Portland Place.

The event, sponsored by OpenMarket and GetJar, will feature research from speakers from Orange, ComScore, GetJar, InMobi, Mindshare and TNS. Topics for discussion includ the consumer perspective on mCommerce; and improving the efficiency of advertising planning, buying and reporting.

The next Consumer Insight Briefing, also sponsored by OpenMarket, will be held in late June. The MMAs next Brand & Agency Briefing is scheduled for 12 May. For more information, or to register for these and future events, email: sally.harvey@mmaglobal.com