mobeam has announced a strategic partnership with coupon processing company, ProLogic. The agreement will see mobeam’s light-based beaming technology combined with ProLogic’s Digital Coupon Clearing solution to create a completely digitized coupon system for consumers and retailers. It will enable consumers in the US to collect digital coupons on mobile devices and redeem them at the point of sale, and retailers to process the coupons digitally.

“Real digital coupons – those that can be digitally displayed and redeemed at checkout via a mobile device – hold enormous value for consumers, retailers, and the brands offering the coupons,” says mobeam CEO, Chris Sellers. “Someday soon, we will look back at the archaic way we used to present, redeem, and process coupons and wonder why it took us so long to go purely digital. This partnership is a giant leap to get us there.”

mobeam’s technology makes digital coupons and other content presented on a mobile device universally scannable by every point-of-sale (POS) system. The company’s patented light-based technology sidesteps the current inability of mobile phones to work at existing POS systems by turning barcode data for coupons, content, or offers into a beam of light that can be read by barcode scanners present at store checkout counters around the world. No additional point of sale equipment is needed.
Once a coupon or offer is presented at POS and digitally redeemed by a shopper, ProLogic’s Digital Coupon Clearing solution will ensure optimal processing speed and accuracy at the lowest cost for retailers and brands.
“ProLogic has always been the retailers advocate for coupon clearing and with the rise of mobile technology we are leading the drive towards digital coupon processing as the industry evolves,” says ProLogic CEO and president, Ross Ely. “mobeam is the perfect complement to ProLogic’s clearing and settlement system, and together these technologies will drive the evolution of the coupon to a purely digital state, which benefits everyone in the retail economy.”