Mobile Advertising Helps Power Talking Gremlin to Top Spot

Mobile ad network InMobi is celebrating the success of Talking Gremlin, a new iPhone app from London-based app developer Fiplab.

With the help of mobile advertising on InMobi’s network, the app reached the No.1 position in the iTunes UK entertainment chart, and sixth place overall in the free apps chart. The Talking Gremlin iPad app broke into the Top 20, achieving the No. 11 overall spot. Fiplab achieved these rankings with the help of both display and text ads, targeted at iPhone and iPad users across the InMobi network.

“Achieving the top spot on the App Store had a significant impact on driving our organic downloads,” says Fiplab founder and director, Anirudh Sharma. “Once you’re on the charts, it’s easier to sustain your position through a combination of organic downloads and advertising. InMobi was a key partner in our success, and we plan to continue working with them.”