Mobixell Networks has launched RSS Gateway; a network-centric solution which enables mobile operators to deliver RSS feed services to subscribers. The solution has been designed to offer an alternative to existing client-based RSS feed solutions and enables operators to generate additional revenue and retain a prominent position in the value-chain. The solution allows RSS feeds to be delivered to all multimedia enabled handsets, without users having to install and configure a client-based mobile RSS reader. 
Mobixells RSS Gateway tracks the feeds of selected websites and sends registered subscribers the newly available content as an alert service (as a snippet with a link) via SMS or MMS. The URL to the target website is embedded in the notification message, prompting the subscriber to launch a browsing session. In this way, operators can add to the range of Web 2.0 services they are able to deliver, to drive additional revenue and promote customer loyalty. For the subscriber, its a convenient way to receive RSS feed alerts on their mobile phone.  
Mobixells recent acquisition of 724 solutions enabled us to offer our Rich Media Mobile Internet vision, which includes infrastructure to enable operators optimal management of the mobile Internet traffic, together with tools for the operator to add value to the users internet experience, says Mobixell VP, Marketing, Avichai Levy. Our new RSS gateway solution provides operators with a mass market service to strengthen their relationship with customers, drive new revenue streams through the mobile Internet and encourage customers to go to the operators own portal.