Mobile affiliate network MobPartner has announced that it is now running affiliate campaigns for iPhone apps. Based on a cost-per-download model, the move allows all free and paid iPhone apps to generate new downloads at a fixed price.

Gameloft is the first advertiser to create an iPhone campaign for its games on MobPartner. Eve Arakelian, D2C Director at Gameloft, says: “We are really satisfied with the results of our WAP affiliate campaign with MobPartner. Already, 100,000 transactions have been generated since the launch last year. With the dynamics of the iPhone market, we are convinced that this new partnership with MobPartner will be a success.”

For publishers and developers, easy integration of the MobPartner SDK will allow them to display MobPartner’s campaigns within their apps. They can choose the offers and banners they wish to display to their users in order to optimize their revenues. With CPA campaigns, MobPartner guarantees a 100 per cent fill rate, in all countries.

“We are convinced that affiliate marketing is the future of mobile advertising,” says MobPartner CEO, Vianney Settini. “In contrast to CPM or CPC, cost-per-Action campaigns are 100 per cent  risk-free for advertisers who want good SEO (search engine optimisation) and (to) increase their position on the App Store. This is the safest solution to get quickly into the much sought-after Top 100.”

MobPartner offers mobile affiliate and performance marketing for agencies and brands, mobile publishers, app developers and media buyers. MobPartner campaigns cover all countries and phone models, and enable the monetization of any type of mobile inventory, including applications, mobile internet, SMS and Video. MobPartner’s 90,000 affiliates generate more than 50,000 transactions every month.