To celebrate the launch of its new look website, Mobyko, which styles itself as: the safest place online to store, manage and share your mobile life is embarking upon an direct-to-consumer promotional campaign, designed to raise brand awareness and form mutually beneficial partnerships with both on and offline brands.
In a nationwide link up with the bar chain, Pitcher & Piano, and Scotch Whisky brand, Monkey Shoulder, budding bar wizards downloading a free cocktail video from the Mobyko website to their mobile will receive a complimentary Monkey Shoulder cocktail voucher, redeemable in any Pitcher & Piano bar. Pitcher & Piano bars will also be bluecasting promotional messages to raise awareness of the promotion and encourage people to sign up for a free Mobyko account.
Partnerships are an integral part of our marketing mix says Mobyko Acquisition Marketing Manager Jamie Bowler. We see partnering with relevant brands as a key way to raise consumer awareness of our service. Many mobiles get lost or stolen in bars, so it makes sense for us to join up with a well established and reputable bar chain. Lots of people have insurance for their mobile phones, but they dont think about protecting the phones contents until its too late, when their phone is lost or stolen. By running promotions with relevant brands we hope to encourage more people to join Mobyko and benefit from our service.
Mobyko enables consumers to safely store names and contact numbers online. The service is quick and easy to set up and free of charge for the entry-level service. Mobyko can also be used to store and share photos, videos and texts. Mobyko is device- and operator-independent, and supports most new UK mobile phones.
The promotion goes live on mobyko.com today.