Mobile technology platform Mocean Mobile has launched an ad-serving product, MAST (Mobile Ad Serving Technology) for Ad Networks. MAST enables online ad networks, including developers with a network of apps, to monetise their mobile and Tablet device inventory across a range of publisher properties.

“Until now, there has been no ad network-specific platform available, and there has been a growing sense of urgency among both online and mobile ad networks for an advanced mobile-specific solution,” says Julie Preis, senior vice president of product management at Mocean Mobile. “In response, Mocean Mobile has built this network-ready ad platform that meets our industry-recognized mobile ad serving standards. Essentially, MAST for Ad Networks provides our clients, both current and future, with the ability to grow their mobile network business, and most importantly, monetise the millions or even billions of requests an ad network can see in any given month.”

MAST features streamlined real-time reporting and measurement tools, which can compare results against pre-defined goals, and integrated full rich media capabilities.