Movers & Shakers: House of Fraser, Quantcast, Visualsoft, Lobster, Verto, S3

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

House of Fraser

Department store brand House of Fraser has appointed Paddy Earnshaw as its new chief marketing officer.

Earnshaw joins the business from Doddle, where he served as chief customer officer for the past three years. Joining House of Fraser on 30 October, he will be responsible for all marketing for the brand, both online and offline, and will be ‘instrumental’ in the development of its eCommerce offering.

“After three amazing years helping Doddle disrupt the market and grow market share, I am hugely excited to be joining House of Fraser; a household name with great stores, brands and an amazing heritage,” said Earnshaw. “I look forward to working with Alex [Williamson, CEO] and the executive team as we continue to build on our newly relaunched online business to deliver a best-in-class customer journey and keep innovating to stay ahead of the pack and further enhance the customer experience.”

Steven Wolfe Pereira has joined ad tech firm Quantcast in the position of chief marketing and communications officer.

Wolfe Pereira previously held the same role at Neustar, and has also worked at Datalogix, Starcom MediaVest and Univision Communications.

At Quantcast, he will be responsible for developing and executing the company’s brand and marketing strategy along with all go-to-market initiatives, and will work together with the product and engineering leadership to help build new solutions.

Based in Quantcast’s San Francisco headquarters, he will report directly to co-founder and CEO Konrad Feldman and will serve on the Quantcast executive leadership team.

“With his work in technology, analytics, media and advertising, Steven is client-focused and has a deep understanding of the marketing ecosystem along with trusted relationships across brands, agencies and publishers,” said Feldman. “There’s no one better to help accelerate our mission to help push the boundaries of AI so that we can unleash creativity and deliver on the promise of data-driven marketing.”

Neil Innes has been named chief technology officer at eCommerce and digital agency Visualsoft.

Innes joined the company back in 2006, and was promoted to head of development in 2010. As CTO, he will be responsible for driving the company’s technical direction, with a particular focus on evolving its eCommerce platform.

“Visualsoft has been my home for over a decade and it’s a fantastic company to work for,” said Innes. “I am delighted to have been promoted to CTO and I’m looking forward to leading our teams into a bright future. We’re developing our ecommerce platform further and ensuring our technology continues to help our retailers build, grow and sustain their business online.”

Visual content platform Lobster, which enables brands and agencies to license images and video from social media, has made two hires to bolster its move into the US market.

Sacha Berkman, who started her career as one of Shutterstock’s earliest hires, will lead Lobster’s North American and Latin American operations as head of sales. Meanwhile, Andrew Ward – formerly a journalist for AOL – has been appointed as head of marketing.

“The US is one of the biggest markets for the advertising, branding and creative industries with many of our existing customers based in New York and Los Angeles,” said Lobster CEO and co-founder Olga Egorsheva. “Therefore, we are very excited to bring two great team members on board in NYC and grow Lobster customers as well as brand awareness in the US, and from there, Latin America.”

Verto Analytics
Measurement company Verto Analytics has added veteran advertising and technology industry executive Liz Musch to its board of directors.

“To keep pace with the connected consumer, marketers are diversifying their media allocation between even more channels and touchpoints. Yet, with this diversification comes the need for a more holistic understanding of the effectiveness of their advertising and media,” said Musch. “Verto has the potential to make a huge difference in the measurement industry. Its single-source methodology offers holistic understanding of the effectiveness of media and advertising. I believe that Verto is giving Nielsen and ComScore a run for their money.”

Musch already serves on the boards of ABEO and WhatIf Innovation and as global strategic advisor for Lieberman Research. She has more than 25 years’ experience in CEO roles, most recently at Ipsos, Kantar and Millward Brown.

Mike Webb has joined Welsh full-service agency S3 as commercial director.

Webb previously worked at media owners Disrupt Outdoor and Exterion, and at S3 will  be tasked with bringing in new business on local, regional and national levels.

“I can’t wait to get my teeth into the new business side of things, talking to clients all over the UK,” said Webb. “I especially want to target challenger brands, to ensure that we’re engaging with the right audiences so they can get the best return on investment from their spend.”

Webb is the fifth member of staff to have joined S3 in the past month, following on from the opening of its London office in April.