MWC 2010 – Closing Thoughts

So that was the Mobile World Congress that was. Another frantic few days in which we havent seen half as much as we hoped to, or spoken to half as many companies as we would have liked to. Ive been asked by several people what has struck me about the show, and if Im honest, its a question I find hard to answer until the dust has settled, but a couple of things have struck me.
The first is that there is a great buzz around Android, and I for one will be interested to see how Apple responds to the growing number of cool Android phones in the next 12 months.
The second is that Nokia has been very conspicuous by its absence from the event, and save for a few E-series phones, Nokia handsets are thin on the ground among delegates. The dominant models are the iPhone, various Android devices and the ubiquitous Blackberry.
Apps have been high on the agenda, and again, only time will tell whether the formation of the Wholesale Applications Community will turn out to be significant, or not worth the paper that the agreement of the 24 companies involved is written on.
And with Orange extending its opt-in mobile marketing database across its European footprint, will this be the year that mobile operators stop being so frightened about mobile marketing and let their customers have it if they really want it?
Were heading back from the show tomorrow, so our coverage of the mobile marketing scene may be a bit lighter than usual for 24 hours, but rest assured, normal service will be resumed on Friday. If youre missing your fix, check out the digital edition of our print version here. In the meantime, we hope youve enjoyed our coverage of Mobile World Congress 2010. Its been our pleasure to bring it to you.

David Murphy
Editor