MyClick Media has taken the wraps off Pizza Huts first customer promotion for 2008, the Snap for Rewards campaign. From today until 2 April, customers in Hong Kong can use their mobile phones to take snapshots of MyClick-enabled images printed on Pizza Hut promotional materials to win discounts and prizes. With the MyClick software installed on their phones, customers can also instantly download the latest Pizza Hut promotional coupons by accessing the MyClick WAP page.
MyClick describes its technology as a groundbreaking and unique photo recognition mobile marketing platform that gives mobile users the opportunity to enjoy exciting and exclusive infotainment and m-commerce information upon demand. Through MyClick-enabled images that will be printed on Pizza Hut promotional materials, including all print, Internet and outdoor ads, users can access immediate interactive content by simply taking a photo of a MyClick-enabled image.
The campaign will run for two months across the Chinese New Year holidays, allowing all Pizza Hut lovers repeated opportunities to win prizes. Over the promotional period, Pizza Hut is offering a variety of discounted dishes as well as bigger prizes.
To download MyClick software and for more information about MyClick, click here.