DNA and Phonevalley have announced the launch of Nissan Europes Ski Challenge Prove It' application, which they claim is the first social media iPhone app dedicated to the skiing and snowboarding community.
Ski Challenge Prove It creates a live community for skiers and sbnowboarders. They can take advantage of the iPhones geolocalization features to follow their friends on a 3D map of the slopes, access a guide to their resort, schedule meetings, record videos and publish them on Facebook, and share their best tricks with the rest of the PROVE IT community.
The app includes interactive 3D maps of 45 European ski resorts, including Tignes, Chamonix and Mayrhofen. iPhone users can turn around, zoom in, zoom out, and locate themselves as well as their friends on the slopes. The applications resort guide, based on Google maps, includes a description of the ski resort, its services and its hot spots for day and night life, including pharmacies, bakeries, taxis, restaurants and bars. Theres also an emergency contact button that allows skiers to call for help in case of an accident.
Users can also send photos and videos to Nissans Prove-It platform on Facebook. Users can then participate in the Prove It challenge by proving they are tough like Qashqai (a Nissan vehicle brand) and thus gain a chance to win a new Qashqai online.
Using the iPhones inbuilt GPS function, users can also record a run down the piste and then look back at a detailed map of their descent, including altitude, distance and speed. Users can check their performance on 3D maps, and compare it in terms of distance, speed and height with the whole Prove It community.
The app also enables users to check the Qashqai & Qashqai+2 models in 3D, through  interactive 360 spins and photo galleries. A mobile site has also been developed on m.nissan-proveit.com for non-iPhone users.
Nissan Europes objective is multi-faceted: to support the umbrella Prove It campaign, not only to raise awareness of Qashqai among its core and wider audience and to create positive engagement, but also to enable these audiences to interact among themselves as a community, and ultimately develop sales leads among in-market car buyers says Vincent Druguet, Deputy Client Service Director at DNA.
The Ski Challenge – Prove It application is available in English, French, German, Italian and Spanish. Its available for download here.