O2 is partnering with Napster to offer the UKs largest full-track mobile music download service, following a similar deal in Ireland. Available exclusively on mobile through O2 Active, the Napster Mobile service launched over the weekend and provides access to over 5 million songs and dual delivery of tracks to both the customers mobile phone and PC.
O2 says it has chosen to partner with one of the biggest brands in digital music, in order to make the best mobile music experience available to its customers. The deal brings together one of the largest digital catalogues in the music industry with the UKs largest mobile portal.
Single tracks will be priced at 99p for an initial promotional period, with bundles of five tracks going for 4. Once a song is purchased on the mobile phone, a copy will be automatically sent to the email address of the customers choosing. The Napster service will be accessible through O2 Active on over 30 different handsets.
This is another great example of our strategy of creating deep-level partnerships with the best companies in the world to deliver compelling services to our customers, says O2 UK Marketing Director, Sally Cowdry. Working with the right partners at O2 UK is crucial to our success, and we have joined forces with a leader in this space to bring our customers a high quality, great value music service with the widest choice of songs available on mobile.
Napster President Brad Duea says the company is excited to be working with O2. He says:
We look forward to delivering a superior mobile music experience to O2 UKs customers, along with the largest mobile music catalogue available. Its the perfect extension of Napsters online service in the UK.