Just had an email that has made my day. It came from someone who was at the mobile marketing conference I attended last week in Manchester. Anyone who saw our coverage of the event may have read the piece I wrote saying that the way forward is lots of events like this, pushing the message, converting brands and agencies one or two or three at a time, until the argument for using mobile becomes a no-brainer. Anyway, the mail came in five minutes ago and said:
Just emailing to say that I really enjoyed your presentation last Friday. I would love to know more how my agency could utilise the mobile marketing platform, as it's an excellent way to get cut-through and target by region.
As a creative agency, I'd love to know how logistically you'd go about setting up a mobile campaign. We have a lot of public sector clients, and I believe if we had incorporated mobile media in previous campaigns we would have had exceptional results instead of just good results.”
Naturally, I was happy to oblige with the names of some companies I thought could help my correspondent in his cause. But I find it a bit of a buzz to see an agency that really didnt get mobile until a week ago coming along to a conference and being so fired up about it that they now cant wait to get going. As I said in a post earlier today, I think there will be a lot more of this in the weeks and months ahead.

David Murphy
Editor