One in Seven Boarding Passes Mobile Within Two Years
- Wednesday, March 23rd, 2011
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One in every seven barcoded boarding passes worldwide will be delivered to passengers mobile devices within two years, according to the latest forecast from Juniper Research. This equates to 480m mobile boarding passes, exactly three times the 160m issued last year.
Juniper’s latest research report, Mobile Ticketing for Transport Markets identifies significant market progress for mobile tickets from both vendors and airlines. Juniper says it has detected a marked upswing in corporate activity over the past year among vendors addressing this market.
According to report author Howard Wilcox: “Of the 30 airlines that we found offering mobile boarding passes, about half also offer mobile ticket booking and purchasing. For the frequent flyer, we believe that using your mobile for booking, passing through security and boarding is a winning offer that will be augmented by adding loyalty, seat selection and flight information all in the single application.”
The report also found that mobile ticketing has growing potential across train travel and in suburban metro systems, which will be boosted by the momentum currently being seen in NFC.
The report contains detailed five-year forecasts for key market parameters, including users, transactions and values for airline, rail and metro/bus ticketing. Additionally the report highlights the conclusions from Junipers analysis of 23 vendors addressing the market, culminating in a transport mobile ticketing vendor strategy positioning matrix.
There’s more information about the report here.


