Wynsors World of Shoes has teamed up with One iota, which offers social and mobile commerce solutions, to launch a fully transactional and optimised mobile and Facebook store.

After reporting a steep rise in mobile visitors to Wynsors.com, the retailer selected One iota to design, build and host its mobile shop. Powered by One iota’s MESH technology platform, both commerce solutions are fully integrated with Wynsors’ existing eCommerce platform and have been launched within six weeks of the project initiation.

Wynsors’ mobile shop works across all handset types. One iota has also developed an advanced version of the store which has been optimised for high end smartphones. The advanced site has advanced, app-like features, such as a collapsible menu structure, easy photo navigation and interactive promotional pages. Wynsors transactional Facebook store will also be launched shortly and has been developed on Facebook’s new business page structure.

“It‘s important to ensure our customers can buy from us whenever and wherever they like – our mobile shop enables them to do just that,” says Wynsors finance director, Mark Chalmers. “One iota was the natural choice for this project. The team’s customer-centric approach has meant that our expectations have been met every step of the way. Their ability to take us live within six weeks is testament to their expertise and the strength of their technology platform.”

ABI Research predicts that mobile commerce is set to develop into a £75bn market by 2015.  And whileFacebook commerce (aka Fcommerce) is still in its infancy, Booz & Co has predicted that by 2015, it will be a market worth £2bn. With brands such as JC Penney, French Connection and ASOS launching sites across Facebook, the potential for growth is vast.

Wynsors is part of the E-Sutton Group of companies and has a retail network spanning 45 stores in Lancashire.