Onetag continues 2024 expansion with strategic new hires
- Wednesday, May 8th, 2024
- Share this article:
Cookieless curation AI-powered programmatic platform Onetag has announced the appointment of Mabroor Ahmad as Sales Director, Supply, alongside key global and US hires.
Ahmad joins Onetag with over nine years of experience in ad tech. His new role will focus on developing supply partners across EMEA, connecting publishers with the right demand, and supporting them at every step to drive success.
He has previously worked agency-side at Mindshare Worldwide, on the buy-side at DSPs such as Rocket Fuel Inc., and on the sell-side at SSPs such as EMX Digital and LoopMe.
Meanwhile, in the US, Christian Baer joins Onetag as VP, of Sales and Supply.
As a seasoned digital advertising specialist with 14 years of experience in publisher development and relations, Baer will spearhead the management of the company’s publisher partnerships across the US and LATAM.
One of his primary objectives will be to forge alliances with tier-one brand publishers to leverage Onetag’s carefully curated premium marketplace, encompassing display, video/CTV and native advertising, the company revealed.
Before Onetag, he served as a consultant and team leader for various ad platforms globally.
Meanwhile, in Italy, Onetag welcomes Salvo Nicotra as Global Chief Innovation Officer.
Salvo joins Onetag as a trusted technology leader with 20 years of experience in building relationships with adtech partners.
He will play a key role in supporting Onetag’s growth by accelerating the company’s innovation roadmap, working closely with the technology and product teams to improve feature delivery and infrastructure design, and taking part in industry working groups and events to promote cooperation with key partners.
In his previous role at Neodata, Salvo built Italy’s first DMP and ad server technology platform, managing technical integrations with global tech partners and local enterprise customers.
Filippo Gramigna, Chief Operating Officer at Onetag said: “We’re continuing to set the industry standard for programmatic advertising curation, solving real business problems for our customers with AI-driven placement level technology to improve media quality and efficiency. This year we’ve gone from strength to strength with two significant series of hires so far.”
“Bolstering our sales teams with Mabroor Ahmad in the UK and Christian Baer in the US will play a key role in our growth in 2024. We’re also excited to welcome Salvo Nicotra to help turbo-charge our global innovation, bringing his wealth of experience in both data management and adtech solutions.”
He added: “Onetag consistently delivers strong performance for buyers, publishers and partners who benefit from its unique intelligent placement level optimisation technology. Its programmatic offering has evolved to incorporate next-generation AI to further curate open inventory and deals safely and at scale. Today, Onetag’s unique curation platform solution is leveraged by publishers and advertisers across the globe.