Orange UK has launched the Orange Book Club app for Android, Java, Symbian and Blackberry, enabling users to browse and download thousands of books, including those from the Orange Prize for Fiction, to their smartphone or tablet.

Following the successful launch of the online and mobile web version of Orange Book Club last year, the new app, powered by eBook specialist Mobcast, offers book lovers a more integrated and improved experience, according to Orange. Users can browsing over 23,000 eBooks and audio books, and buy using a ‘one-click buy’ system that bills straight to the user’s Orange account, without having to enter any billing details. The app also introduces cross-platform functionality, allowing Orange users to access their account and read books across multiple devices, including their phone, tablet or PC.

Other features include sample chapters, bookmarks and personalisation options for editing font, text and background colours. eBooks are priced from 50p, and include classics, bestsellers and Orange Prize for Fiction books. The app also houses a major feature section which focuses on previous Orange Prize winners, quotes from each year’s chair of judges, and special offers.

“The new Orange Book Club app gives readers a truly 21st century book-buying experience,” says Stuart Jackson, brand communications director at Orange. “Think of a book youd like to read and you can download it instantly on your connected device. Unlike many other eBook services on the market, ours allows you to purchase with a single click, making it easier than ever before to download your next must-read novel, wherever you are.”