Orange, the second largest mobile operator in Switzerland, has selected MCTEL to deploy its USSD (Unstructured Supplementary Services Data) browsing solutions on its network and to deliver an attractive suite of services to its mobile customers.
As the number of subscribers increased, Orange was looking for an alternative to IVRs and Call Centres that was both cost-efficient and satisfying for its customers. Orange Switzerland chose MCTEL USSD solutions to create the most convenient self-care solution for its pre and post-paid customers.
MCTEL has provided Orange with a reliable USSD platform, and developed a suite targeted services for the networks subscribers. The Monaco-based software firm  aggregated all relevant USSD services into a single menu based service – an easily- configured USSD portal – that gives access to different services in an easy and seamless manner. By dialling a simple, easy-to-remember code (e.g. *123#), Orange subscribers enter the USSD Customer Care portal and are invited to explore a wide-variety of services, including Credit Balance Check, Last Call Information, Recharge Me and Call Me Back.
By selecting the MCTEL USSD solutions, we clearly chose the right strategy, says Orange Switzerland PrePay Product Manager, Federico Quevedo. Our subscribers are far more involved and interested in our new USSD services. We are very pleased that we found a better self-care alternative to IVRs