Communitications company Oxygen8 has teamed up with digital creative agency Clusta to provide text-to-donate services for Selfridges and the Zoological Society of London (ZSL) on their Project Ocean campaign.

The campaign, which aims to raise awareness of over-fishing and other marine conservation issues, is raising money through sales of designer clothes at Selfridges, and users can also make donations via text message using Oxygen8s system. 

Consumers can donate a variety of amounts by texting OCEAN, their selected amount (£3, £5 or £10) and their name to 70060. For every donation a fish is added to a virtual ocean developed by Clusta.

Shane Leahy, Group CEO of Oxygen8 Communications says: “Working with Clusta to provide the mobile infrastructure for Selfridges and their Project Ocean campaign once again shows Oxygen8s strong position within the mobile industry as well as the charity sector. We are delighted to be able to help Selfridges with this worthy cause and aim to help them achieve their donation target.”

Steve Taylor, technical director at Clusta, says: “When designing the campaign for Project Ocean we searched the market for a mobile partner that could provide us with a robust, proven mobile platform that has a history of working with charities. Oxygen8 met these requirements and they are the perfect fit for our work with Selfridges.”