Seiko UK, the UK arm of watch-maker Seiko, is using SMS technology provided by Kapow! to improve communications with customers who have put a watch or clock in for repair.
In the first half of our interview with ROK Entertainment Group Marketing Director Bruce Renny, we looked at the companys ROK Player. Here in Part 2, David Murphy talks to
In the third part of her ongoing series looking at the 20 key mobile marketing applications, Helen Keegan, MD and founder of mobile marketing agency, Beepmarketing, looks at Participation TV…
End of year reviews. Arent you sick of them? Well maybe, but we couldnt let 2005 disappear without a quick look back at some of the choice soundbites that some
End of year reviews. Arent you sick of them? Well maybe, but we couldnt let 2005 disappear without a quick look back at some of the choice soundbites that some
Regular readers should be getting the hang of this by now. At the end of each month, we look back on the standout events in the mobile marketing stratosphere, and
Personally speaking, we couldnt wait for the recent series of The X Factor to finish. If you want to ruin a dodgy song, go buy yourself a 50-quid karaoke machine
The Mobile Network Operators (MNOs) are trying hard, some perhaps harder than others, to build real loyalty among their customers, not only to increase ARPU (Average Revenue Per User) and
Crazy Frog service provider mBlox has been hit with an unwanted Christmas present in the shape of a 40,000 fine and formal reprimand by telecoms regulator ICSTIS. mBlox has also
Last week, Helen Keegan, MD and founder of mobile marketing agency, Beepmarketing, outlined the 20 key mobile marketing applications, and promised to look at each in more detail over the
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