Premier Inn Launches Cross-platform App

UK budget hotel chain Premier Inn has developed an app for iPhone, BlackBerry Android and Nokia handsets that enables customers to check availability, make reservations and manage their bookings.

The free app was developed by Fujitsu, in partnership with Grapple Mobile. It offers real-time availability of all 590 Premier Inn hotels, plus location-based information and photographs. Customers can also manage their booking from start to finish, using the app.

Fujitsu scoped out and managed the project, and provided technical assurance to ensure the successful delivery of the app. It chose Grapple Mobile to develop the app, based on the company’s patented platform that allows apps to be created quickly and cost-effectively across multiple platforms.

“Premier Inn wanted a smartphone app that would be user friendly and accessible,” says Sarah Kellett, hospitality and retail industry consultant at Fujitsu UK & Ireland. “The great thing about this app is that as its available cross-platform, many of Premier Inn’s business customers who use BlackBerrys, Androids and Nokia phones can also access the app.”