Proxama and Signbox Announce NFC Poster Partnership
- Thursday, March 14th, 2013
- Share this article:
Proxama is working with Signbox to develop trackable NFC poster campaigns for brands and retailers.
The campaigns will combine Signboxs outdoor NFC-enabled smart posters with TapPoint, Proxamas NFC campaign management platform. TapPoint will enable advertisers to use test and learn NFC strategies so they can identify the best locations and creative.
Miles Quitmann, MD of Proxama, said: “Over the last 12 months we have delivered a number of successful consumer-facing NFC marketing campaigns for brands such as BlackBerry, EAT and Very, which demonstrate the power of the location-based consumer interaction. 
“By linking up with Signbox we can quickly launch NFC marketing campaigns for those innovative brands and retailers who are looking to get one step ahead of their rivals in a bid to gain high street consumers attention.”
