Qriously Crosses the Atlantic

 

London-based mobile start up Qriously has released two mobile advertising products, Censio and Tactus, in conjunction with its expansion to the US marketplace. Censio allows app publishers to better understand usage by asking users questions in real time. Tactus, meanwhile, enables advertisers to perform copy tests by serving questions to measure users awareness to previously served advertisements.

Qriously has also announced that it is expanding its operations and business development efforts to the US, in response to the rapidly expanding mobile advertising market.

“Were seeing more and more companies focusing on mobile product and service development, who nevertheless remain hampered and ill-equipped by a shocking dearth of hard data and analytics to support them,” said Christopher Kahler, co-founder and CEO of Qriously. “This applies to the exponentially growing area of mobile advertising as well, which is expanding much faster than supporting technologies which improve relevance and value to users. Using our range of products, companies can quickly and easily gain invaluable real-time insight into the opinions of mobile users worldwide.”

Joe Zahtila joins Qriously as general manager for its North America operations, while Julian Kenny has been named executive vice president of finance and operations.