Digital entertainment services company RealNetworks and US carrier Sprint have announced an agreement to streamline the music-related offerings – ringtones, ringback tones and full-track music – available on Sprint phones into a user-friendly, unified, digital music storefront. The two companies plan to work together to streamline Sprints digital music offerings later this year to provide the same choice and convenience to customers that Sprint provides across all its mobile services, while increasing efficiencies for the operator.
This relationship with RealNetworks allows us to give Sprint customers an easy-to-use option to find, purchase and manage the music-related content they want on their phones in a more convenient, intuitive way, says Len Barlik, Vice President, Wireless and Wireline Services at Sprint.
Real will leverage its end-to-end Media Entertainment Platform to manage, administer, market and deliver Sprints digital music content, initially including full-tracks, ringtones and ringback tones. 
Real offers mobile operators an array of mobile services, including music, video; ringback tones and personalization, and messaging services. Reals ASP services are currently available through 86 different mobile operators in 48 countries worldwide, making them available to more than 900 million subscribers.