UK property website Rightmove has launched a mobile internet site at https://m.rightmove.co.uk. The site enables the firm to target the rapidly-growing smartphone market, and follows the success of the company’s award-winning iPhone app.

The mobile site is tailored for smartphones and features all UK homes for sale and rent that are featured on the main Rightmove.co.uk website. The site also boasts GPS functionality allowing users to search for available properties around them. Any saved properties can also be synchronised with an existing Rightmove account.

“The mobile sector is growing into a key component of Rightmove’s offering,” says Rightmove commercial director, Miles Shipside. “We have observed patterns of traffic during the summer months whereby on hot days our website traffic dips but iPhone traffic jumps, as people are home-hunting outdoors rather than inside at their computer. Home-hunters want access to Rightmove wherever they are, and now with the new mobile site more people can search our properties on the move than ever before.”

The Rightmove mobile site comes to the market over a year on from the launch of the company’s iPhone app which has seedn around 800,000 downloads. The site will now enable Rightmove to capitalise on the growing non-iPhone smartphone market.

Rightmove is launching the site with a mobile marketing campaign through Yodel Digital.