Netcom, TeliaSoneras Norwegian brand, has launched a Mobile TV Player that supports live TV channels and video-on-demand (VOD) content, in partnership with Scandinavian Mobile TV enabler, Rubberduck Media Lab.
Rubberduck will manage the Mobile TV service, providing the complete technical back-end solution and all content-sourcing services. The solution will run on NetComs 2.5G/3G network. NetCom subscribers can download the TV player application to their handset by texting TV to 1989. Rubberduck says the experience will be much like consumers enjoy watching television at home, with the ability to switch channels and access programme guides.
This solution is the first of its kind in Norway, and is more user-friendly than the WAP-based solutions we know today, says Marius Halle, Head of Content Services at NetCom. If Mobile TV is going to be a killer application, the service needs to be easy to use. With this new solution, we are way ahead. The way I see it, the future is very bright. Halle adds.
Rubberduck Media Lab hosts Mobile TV services for operators like HI3G and Telenor and for broadcasting companies like the BBC and MTV.
We are excited to partner with NetCom because they share our belief in providing high quality, engaging Mobile TV experiences to consumers,” says Rubberduck CEO, Ola Svartberg. 
