Rubicon Project has recruited StrikeAds Paul Gubbins as head of mobile to lead its advertising automation process across mobile inventory in EMEA.

Arriving from managing UK sales at the mobile DSP, Gubbins will be responsible for advising publishers on their monetisation strategy in areas like RTB and developing the companys relationships in the mobile ad world.

Before spending two years at StrikeAd as its first employee, Gubbins spent ten years working in digital ad sales at publishers including Reuters, Independent News and Media and CityAM.

“Rubicon Project works with publishers that collectively reach over ninety per cent of the online audience which are seeing a seismic shift in their audience consumption habits,” Paul Gubbins said. “Some publishers are reporting up to 50 per cent of their audience accessing their content via mobile devices.

“I am really looking forward to working with both our publishers and demand partners across Europe to develop the premium private marketplaces of tomorrow. These will deliver increased revenue for mobile publishers and optimise their first party data in a controlled environment, whilst proving the value of mobile advertising to brand resulting in increased advertising budgets.”

Last year, Rubicon Project acquired San Francisco-based MobSmith and launched REVV for Mobile, a mobile ad sales platform which builds on its expertise in online.