Mobile marketing firm InfoMedia, which is the official mobile partner of the Engage Super League Rugby League competition, has released upgrades to the official Super League app, following 80 per cent year-on-year growth in the number of app downloads.
Available for Nokia, Android, iOS and Blackberry handsets, the official Super League app features video match highlights, news, results, fixtures, league tables, club and player profiles. The key enhancement in the new version is the addition of live score updates on all platforms. Other improvements include the addition of the league table to the home page and a new bottom menu bar with direct access to the most-used pages.
“One of our long-term aims is to increase awareness of the Engage Super League by 25 per cent by 2013,” says Rugby Football League digital media unit manager, Matthew Trumble. “Expanding and refining our mobile media platforms to reach rugby league fans around the world are a key part of the strategy in helping us achieve this ambitious goal.”