Shazam Partners with Adforce in Ireland

Shazam has partnered with Irish multichannel ad network Adforce, to launch its Shazam for TV service in Ireland. Shazam for TV, which launched in the UK in May, enables users to scan tagged TV ads or programmes to access extra content.

Adforce will also be Shazams partner for selling in-app advertising across its mobile offering in Ireland, where there are more than 500,000 existing Shazam subscribers.

“Shazam offers the ability for greater interaction with other popular media sources like TV and radio,” said Adforce commercial director Kevin Foley. “The 30-second TV ad can live beyond that limited timeframe to engage customers further with bonus content in the form of additional information, vouchers, competitions and more. This partnership means that TV buyers and ad agencies in Ireland now have a very compelling media engagement solution for its clients using what is a clear market leader.”