Channel 4s digital youth channel E4 has launched its award-winning youth drama Skins into the mobile social network WeGlu. Fans of the show, currently enjoying a second successful series, can receive updates and exclusive content from the show during and between episodes. Viewers can download WeGlu to their mobile and find Skins in their address book alongside all their other friends. E4 can then send content from the series, including unseen footage and preview material, to create anticipation about the next episode.
WeGlu is a social networking service designed for the 50 to 100 million young people worldwide that have modern mobile phones. It also provides any organisation, such as media companies, sporting clubs and music companies, with web 2.0 communication tools that engage this web- and mobile-savvy audience. 
Being able to have a dialogue with their fans is key for these organisations, says WeGlu Co-founder, Paul Phillips.  Getting into fans address books is permission-based, so they are telling you: Ill give you the right to communicate with me as long as your stuff is entertaining or useful.
Cameron Saunders, Head of Marketing for Digital Channels at Channel 4, says
We have been very successful at extending Skins into social networks on the web. WeGlu gives us the ability to have richer conversations with Skins fans and to weave our content into their conversations, wherever they are”.