Sir Martin Sorrell, chief executive of WPP, will deliver a keynote speech at the Mobile Ad Forum at the 2011 Mobile World Congress, which will be held from 14-17 February, 2011 in Barcelona. This event within an event addresses the unique requirements of brand and services marketers, advertising agencies, mobile operators and others in the mobile advertising value chain.
Sessions in the Mobile Ad Forum will examine the following subjects: Integrating Mobile into a Broader Advertising Campaign; How Effective is Multimedia Mobile Advertising?; How to Make In-app Advertising Work; and “Delivering Personalised Advertising While Protecting Privacy. The Mobile Ad Forum will span Tuesday, 15 February and Wednesday, 16 February.
Sir Martin Sorrell will share his perspectives on the intersection of advertising and the explosive mobile application market in a keynote presentation on Tuesday, 15 February, while Michael Roth, chairman and CEO of Interpublic Group, will offer his insights on the role of mobile in creating truly integrated communications campaigns in a keynote the following day. 
Other speakers include Tom Daly, group manager, strategy and planning, global interactive marketing group at The Coca-Cola Company; Tom Hume, managing director of Future Platforms; James Hilton, joint CEO, M&C Saatchi Mobile; Kevin Scott, director of software engineering at Google; and Alex Linde, director, mobile advertising at Yahoo!
