Speedo Slips into Wearables with Misfit Partnership
- Monday, August 17th, 2015
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Swimwear brand Speedo has entered the wearables market through a partnership with Misfit.
The first product of this tie-up is the Speedo Shine, a waterproof activity tracker designed with swimmers in mind. The wearables USP is a lap counting algorithm, tested at Speedos Aqualab development facility, which can be used to track any kind of swimming stroke.
The device syncs with Misfits iOS and Android app, and in future will be made compatible with the brands own Speedo Fit app. 
The Shine will launch on 1 September, and will be available for $79.99 (£51) from Misfit and Speedos websites in the US, as well as Apple stores worldwide.
