Childrens drinks brand Capri-Sun
has launched a point-of-sale mobile promotion, giving consumers the
chance to win a weekend at Center Parcs. Mobile marketing solutions
provider Sponge is powering the SMS competition, which runs until the end of August.
Entrants
have the chance to win one of four weekly prizes, consisting of a
family weekend break at one of the adventure holiday resorts. To enter,
consumers text the keyword SUN to 82100, and are entered into a prize
draw. Sponges automated random winner selection technology will choose
the winners.
The Capri-Sun promotion is well targeted, and the
SMS mechanism is a convenient and quick way to ensure a high number of
entries, says Sponge Client Services Director Douglas McDonald.
Capri-Sun
is available in all supermarkets, but the promotion is exclusive to
Morrisons. Integrated agency Dynamo produced the campaign for
Capri-Sun. 
Mobile marketing solutions company Sponge provides
mobile technology and services for clients including Vodafone, Northern
& Shell, Unilever, News International and Pepsico. The company was
ranked one of Top 50 fastest growing new media companies in the UK by
GP Bullhounds Media Momentum awards in March of this year.