Ad Infuse, which specializes in delivering highly-personalized mobile ad experiences, has announced the appointment of David Staas as the companys Vice President of Marketing. Staas brings more than 12 years of experience in the mobile, broadband and high-tech industry, leading product management, market development and product marketing teams.
Prior to joining Ad Infuse, he ran the global product marketing organization at Openwave Systems. He was responsible for a broad portfolio of products, generating over $400 million (203 million) in annual business with leading mobile and broadband telecommunications providers in Europe, Asia and the Americas. He led the market and launch strategy of many of the companys most successful business lines, ranging from messaging to mobile content to mobile clients. Working closely with operators, Staas co-founded the Messaging Anti-Abuse Working Group, and has served as Chair of the Wireless Committee.
Prior to joining Openwave, Staas worked in the management consulting practice of Deloitte Consulting, as well as in brand management with the Coca-Cola Company. He holds a B.A. in Architecture from the University of Virginia and an MBA from the Fuqua School of Business at Duke University.
We are very fortunate to have David join the Ad Infuse team, as he brings a wealth of knowledge and experience in creating, leading and executing successful marketing programs, saysAd Infuse CEO Brian Cowley. We are excited to be expanding our marketing department with this new position and believe that David will be exactly what Ad Infuse needs, as we continue to grow rapidly and position ourselves as the most effective mobile advertising solution in the ecosystem.
Staas himself says he is excited to be joining a company that has established itself as a leader and innovator in the mobile advertising market. He says: With brands increasingly looking for richer media advertising solutions, and the need to make advertising a relevant and positive experience for consumers, Ad Infuse is uniquely positioned to deliver this next wave of industry growth. Im looking forward to joining such an experienced management team, and extending Ad Infuses position as the leader in personalized advertising experiences across all mobile media formats.
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