Mobile advertising network, StartMeApp, has launched adSmart Express, a self-service mobile advertising API that the company says enables easy and efficient design, upload, launch and monitoring of precisely targeted mobile advertising campaigns by advertisers, brands and ad agencies worldwide.

The API offers advertisers use a simple and intuitive graphical user interface to leverage StartMeApp’s ad-serving platform for the quick and efficient generation of their own mobile ad campaigns anywhere, worldwide. AdSmart Express fully automates mobile ad campaign creation and programmatic media buying, allowing advertisers to upload and review creatives, precisely target audiences, check inventory availability, then set placement parameters in line with budget requirements. This, says StartMeApp, results in highly efficient, targeted and measurable mobile adspend for each and every campaign.

The user interface includes tools for the review of inventory availability and campaign planning; ad-rendering for preview across multiple device and screen types; targeting by location and language, and content targeting by device type, device OS, carrier, network type, ISP, wi-fi, and app/site content. Once a  campaigns is live, advertisers can track and optimize it in real-time.

Brands and advertisers using the adSmart Express self-service mobile advertising API gain access via StartMeApp’s ad-serving platform to all leading buy-side mobile ad networks and exchanges worldwide and connect with all major global sell-side providers of rich-media apps and mobile content, including carrier on-portal audiences, mobile websites, and app traffic.

StartMeApp serves mobile ads in 100 countries across N. and S. America, Europe, Asia and Africa, currently delivering 10bn mobile ad impressions monthly. Clients include Audi, Air France, Fox, Peugeot and Adidas.