StrikeAd in the uKnow

Mobile ad company StrikeAd has partnered with uKnow, provider of targeting and optimisation solutions, to incorporate the uKnow solution into its mobile platform. According to StrikeAd, the partnership will enable it to offer contextually relevant distribution channels to mobile advertisers, while protecting brands from undesirable and unsafe pages, even on blind inventory.

“We are delighted to be partnering with uKnow in this space. Many of the brands and agencies which we work with are particularly sensitive in where their content gets placed, so being able to contextually target is a great asset for us,” says Alex Rahaman, CEO of StrikeAd. “Were able to ensure that our clients adverts are featured in relevant content to their market or audience, helping them to interact with existing and prospective customers, and ultimately improving brand safety and conversion rates as a result.”