swiftcover.com has launched a dedicated site for mobile users, making it the first insurance provider to do so. Developed in-house, the site enables visitors to obtain a quote and buy car insurance.

The launch of the site follows increased traffic from mobile devices to the company’s ‘full-fat’ website, which now amounts to 50,000 users per month. Now, anyone visiting the site on a mobile device will be redirected to the mobile-optimised version.

“With people ever-dependent on their mobile devices, it seemed an obvious choice for swiftcover.com to develop an innovative and intuitive process for the customer to get a car insurance quote, as well as buy a policy while on the move,” says swiftcover.com business analyst, Chris Noakes. “Of course you can access other insurance providers on your mobile, but this is the first time an insurance provider can offer a full quote and buy experience, rendered specifically for your mobile device.”